As I lay in bed this morning, thinking about this blog post, a commercial came to mind. West Jet Airline is known for their emotional ads and this one is fantastic.
A little girl and her family are checking in for a flight. She is holding a plastic, transparent container filled with live greenery and her tiny pet turtle. Yes, a pet turtle. A real live turtle. It’s not exactly a service animal that can board and remain with the owner.
The marketing team behind West Jet used facial expressions with internal thoughts to relay their message.
The father; what will they do?
The mother; they can’t hurt it / flush it
And two employees; oh, dear. How are we going to handle this unique situation without breaking that little girl’s heart?
The little girl doesn't have a voice, but she does have facial expressions. Her eyes speak to the camera. See my turtle. Don’t make me leave him behind.
The camera zooms in on the turtle. The little guy looked directly at the viewers, pleading with the airline personnel in it’s own special way, using it’s human voice, speaks.
The entire commercial is brilliant.
Near the end, one employee finds her real voice and speaks. Problem solved.
I give the marketing team at West Jet full marks and high praise.
Authors use emotions when writing. We write words that evoke fear, laughter, make a person think, or simply warm a person’s heart. Through the gift of words, we develop our characters, making them three dimensional.
We describe the scenes, so the reader can visualize the picture in the author’s mind.
Technology has given us audio books. These allow the visually impaired to listen to a story without inconveniencing anyone else. Someday, I’m hoping I can afford to have my books released in audio.
I’m not visually impaired, but I love inserting my ear plugs, closing my eyes and listening to a story unfold while my husband listens to his music. Good quality time with my guy. Don’t you agree.
I’d like to wish everyone a very Merry Christmas, from my family to yours.
Personally, I wish for world peace, patience and love. It’s a crazy world out there.
Take a moment, breath deeply, and relax. Your body and mind will thank you. Fingers are crossed for the New Year.